CASE STUDY
How PinkByte Built an “Unhackable” Environment
30-Day Hackathon. Zero Breaches.
Nimble startup proves its security model and scales global infrastructure
Headquartered in Concord, Ontario, PinkByte delivers a modular stack of enterprise-grade technologies engineered for performance, scalability, and future extensibility. Positioned as “the ATM of online secured transactions,” PinkByte powers high-assurance digital services, including its consumer-facing platform, Mazzzing. Security is foundational to everything the company builds.
THE CHALLENGE
Scaling fast without introducing security risk
As PinkByte scaled toward more than 1,000 servers worldwide, the team needed enterprise-grade detection and response, continuous monitoring, and a partner able to act decisively the moment risk appeared.
PinkByte evaluated multiple endpoint protection and MDR vendors with one requirement front and center: the solution had to scale cleanly, integrate smoothly, and avoid introducing friction into production environments.
They found that partner in ThreatDown MDR.
When Giovanni Morelli, CTO at PinkByte, deployed ThreatDown to a single server, the process took five minutes. That experience signaled architectural maturity and operational readiness, not just speed.
“If a vendor gets the basics right during deployment, it’s a good vote of confidence that they’re going to get the hard parts right too. ThreatDown’s 5-minute deployment delivers on that confidence.”
— Giovanni Morelli, CTO
The goals were to:
- Deploy enterprise-grade detection and response without slowing production environments
- Maintain continuous monitoring as infrastructure scaled toward 1,000+ servers
- Integrate cleanly with existing systems and workflows
- Avoid the overhead of building and staffing an internal SOC
- Gain a security partner able to respond decisively the moment risk appeared
THE SOLUTION
Enterprise-grade MDR and endpoint protection without internal SOC overhead
ThreatDown MDR gave PinkByte full SOC-level protection without building an internal security team. That value became clear when a live attack occurred while Morelli was mid-flight and completely offline.
By the time his plane landed, ThreatDown MDR had already detected the threat, analyzed it, addressed it within seconds, and delivered detailed reporting.
“I saw the emails and thought, ‘Oh my gosh, something happened.’ But then I read through the reports and realized it was already handled. The speed, the detail, the communication — ThreatDown MDR took care of everything before I even landed.”
— Giovanni Morelli, CTO
ThreatDown MDR also proved its value during an insider threat attempt. The activity went unnoticed internally, even by an experienced in-house security expert. ThreatDown MDR identified and shut down the behavior, then followed up with a full debrief and hardening recommendations.
Key solution elements included:
- Endpoint Detection and Response (EDR)
- Managed Detection and Response (MDR)
- Managed threat hunting
- Firewall management
- Vulnerability assessment and patch management
- DNS filtering
- Premium support
THE RESULTS
Security outcomes validated under real-word pressure
ThreatDown MDR gave PinkByte the confidence to scale its infrastructure and stand behind its security claims. When threats appeared, ThreatDown identified malicious activity, analyzed the behavior, and stopped it in its tracks. The response required no internal escalation and no disruption to operations. Detailed reporting documented what occurred and how the threat was addressed.
PinkByte later validated its security posture through Code-a-Palooza, a month-long public hackathon offering a $50,000 prize for any successful breach of its Mazzzing platform. Despite sustained attempts, no participant successfully breached the environment. The outcome reinforced PinkByte’s security model and supported its “unhackable” brand promise.
Across day-to-day operations and public validation, ThreatDown’ security stack provides PinkByte the assurance it needs to grow without second-guessing its security posture or staffing an internal SOC.
“As an exec running a fast-growing company, ThreatDown gives us the security strength we need plus the speed to market. We set up our business and let ThreatDown handle the security.”
— Patrick Pearce, Chief Strategy and Partnership Officer
- Deployed in 5 minutes with zero configuration issues
- Live attack detected and remediated before CTO landed from a flight
- Insider ransomware attempt stopped in seconds
- KidZone launched with enterprise-grade DNS and URL filtering
- Month-long hackathon with a $50,000 prize resulted in zero successful breaches
- Full SOC-level protection without building an internal security team
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